Friday, 27 November 2015

Sunset Overdrive had cool Advertising

Just stumbled across this cool video of some of the advertising used to promote the XBox One game 'Sunset Overdrive' (which is very fun by the way, you should play it). Check it out:

A bus stop was turned into an interactive transit shelter, with the side panel turned into an Augmented Reality screen displaying monsters and creatures running around the street in front. Here are some screenshots in case you can't watch the video:

The panel interacts with the real world by putting splatters and monsters 'in' the street, with monsters popping up to scare the viewer every now and again. I think this is awesome advertising, and it would be cool to see more video games take this route in their promotion strategies. Just not any really scary ones, please... ;-;

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